Rider

Rider

I was invited by Rastro Agency to bring the new Rider campaign to life, incorporating a visual style inspired by the gaming universe. It was an incredible opportunity where I took on the creative direction of the project. In addition to developing the entire art direction, I was also one of the people responsible for the animations, resulting in this outstanding work that you can see below.

The gaming aesthetic allowed for a vibrant and dynamic visual approach, perfect for capturing the innovative essence of Rider. I meticulously worked on the composition of each element, from colors to textures, to ensure an engaging and immersive visual experience. Every detail was crafted to transport the audience into this universe, where creativity and technology converge. Be sure to watch the full material at the bottom of the page to see all the details of this creation.